COM SUP launches a double diploma to meet the challenges of digital communication in Morocco

Edvantis Higher Education group, joined by the Com Sup school in 2023, recently launched a double diploma to meet the new challenges of digital communication.

This is a new bac+5 double degree program with the communication school of the Excelia Group, a reference group in higher education in France and Europe, announces the Edvantis Higher Education group in a press release .

A first in Morocco, this approach is part of the group’s strategy in terms of internationalization and adaptation of its training programs to the needs of new expectations of the job market in Morocco and Africa.

With the support of its partners, Com’Sup is joining forces with Excelia Digital Communication School based in France to launch a unique two-year program on its campus in Casablanca, leading to a Bac+5 double diploma in Organizational Communication accredited by the Moroccan Ministry of Higher Education and an MSc digital communication and influence strategy from Excelia.

This unique initiative aims to train professionals capable of mastering the media environment, developing a 360° strategic and creative vision of a communication project and understanding the challenges and opportunities of artificial intelligence in the field, adds the press release.

Technological advances such as artificial intelligence, virtual reality, new consumer trends, the growing influence of micro-influencers as well as environmental and societal issues are profoundly transforming professional corporate communication practices. Mastery of technological tools, creativity, a sense of customer relations, the ability to develop a global communication and influence strategy constitute the skills around which the communication professions of tomorrow are built, as well as this new program. of COM SUP, explains the same source.

In order to help students finance their training and allow them to acquire professional experience in an agency or company, the course is offered on a flexible schedule, the press release said, noting that the training aims to train communications managers. , who will be able to lead a team, master media culture and information issues, understand digital communication strategies and manage the e-reputation of brands and companies, while considering ethical and societal.

The double degree MSc trains, among other things, the professions of communications director, institutional communications manager, public relations manager, digital communications/social media manager, Influencer, we conclude.