Digital: the DG of the ADD calls to promote innovation

The director general of the Digital Development Agency (ADD), Mohamed Drissi Melyani, called on Tuesday in Rabat for the promotion of innovation in entrepreneurial projects to accelerate digital transformation and strengthen the national economy.

Speaking at a meeting on entrepreneurial innovation, organized in collaboration with the Spanish Center for Technological Development and Innovation (CDTI), Mr. Melyani estimated that startups are the best structures for implementing places this dynamic, hence the need to create an ecosystem and a climate that is favorable to them.

Morocco, he maintained, has made significant progress in the field of digital transformation, by investing massively in infrastructure and creating an environment conducive to innovation, noting that “today, we have a talented and creative youth who are ready to harness the power of technology to shape the future of our country”.

The objective, according to him, is to promote innovation within the entrepreneurial fabric and encourage investment, believing, in this sense, that innovation is the engine that propels our economies forward.

He also called for efforts to be made in the area of ​​support for research and development and innovation capable of promoting the emergence of new players who are informed, educated and concerned about the needs of the economic fabric, capable of meeting the challenges of tomorrow’s Morocco, where forces are working to seize all the opportunities offered by technological innovations and benefit from their advantages and benefits at the level of administration, the economy and society.

For his part, the general director of the CDTI, Javier Ponce Martínez, indicated that the main objective of this meeting, which brings together actors and speakers from the two countries, as well as experts in digital transformation and entrepreneurial innovation, is to present the assets and potential offered by the Spanish and Moroccan digital ecosystems.

It is also about exploring the opportunities, issues, and challenges linked to entrepreneurial innovation, discussing the importance of supporting the evolution and competitiveness of SMEs and Startups active in the field of innovation, in addition to shedding light on the crucial role they play in the development of innovative investment, he said.

For his part, the Spanish Ambassador to Morocco, Ricardo Díez-Hochleitner Rodríguez, said he was proud of this collaboration between the two parties, believing that this type of dialogue around innovation could only be fruitful for the two friendly countries.

This initiative, he recalled, is part of the continuity of cooperation materialized through the signing, last April, of a memorandum of understanding between the ADD and the CDTI, to promote the ecosystem digital and support all initiatives dedicated to strengthening the entrepreneurial fabric in terms of digital inclusion and encouraging investment in this area.

On the program of this meeting, held under the theme “Entrepreneurial innovation at the service of investment”, a series of panels around incentives for investment in innovation, in addition to agritech, Blockchain and logistics.

This meeting is intended to be an opportunity to highlight the various successful experiences of companies and startups, illustrating the added value that entrepreneurial innovation brings to the digital economy. It is also a networking platform capable of guaranteeing possible business agreements between the two parties.