Electronic commerce in Morocco: Towards a stricter framework in 2025?

The Moroccan government announces a major reform to regulate electronic commerce and protect consumers, while abuses are increasing in this booming sector. Ryad Mezzour, Minister of Industry and Commerce, presented measures to modernize a legislative framework unchanged since 2000.

In 2023, more than 2,400 consumer-related complaints were filed on the Khidmat-almostahlik.ma platform, 22% of which concerned online commerce. These reports mainly concern non-compliant products, violations of the right of withdrawal, disputes related to reimbursements and delivery delays or failures.

Bouazza Kherrati, president of the Moroccan Federation of Consumer Rights (FMDC), believes that these figures are much lower than reality, due to a lack of consumer awareness and often unknown procedures. Social networks, used for a growing share of transactions, remain largely outside of any regulatory control.

Measures to strengthen consumer protection

The reforms envisaged include the compulsory identification of e-merchants, strengthening of withdrawal rights, stricter regulation of product guarantees and harmonization of taxation and customs duties for online commerce. These measures will be developed in collaboration with consumer associations and accompanied by training programs for justice professionals, in order to guarantee their effective implementation.

The minister also underlined the need to extend these reforms to commercial platforms operating on social networks, a sector in strong growth but still poorly regulated.

A call for the relaunch of the Digital Code

Bouazza Kherrati calls for the relaunch of the Digital Code project, on hold for more than ten years, to create a legal framework adapted to developments in online commerce. This text would make it possible to better protect consumers and regulate all digital transactions in Morocco.

These reforms mark an important step in Morocco’s effort to better structure the e-commerce sector, while meeting growing consumer expectations for greater transparency and security.

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