The Maghreb version of the Book “The Essentials of Modern Marketing” in May 2024 – Media7

A North African version of the book “The Essentials of Modern Marketing”, which is the first work of its kind in the history of business management and marketing, will be published in May 2024 by Kotler Impact & World Marketing Summit (WMS) .

This edition, which will be published in collaboration with Dr. Sarah Juidette and BMS Consulting, will feature the participation of 50 prominent companies and startups from the five Maghreb countries, namely Morocco, Algeria, Tunisia, Libya and Mauritania, it is indicated in a press release, indicating that to celebrate the centenary of Philip Kotler in 2031, Kotler Impact plans to publish 100 editions of “Essentials of Modern Marketing”, each focused on a country or a region specific.

According to the same source, this work offers businesses in the region an unprecedented opportunity to highlight their successes on local and international markets.

Thanks to the worldwide reputation of this book, the case studies from the Maghreb will become references for professionals and students around the world, and will allow them to discover local “success stories” for the first time.

The distribution goal is ambitious, with the intention of reaching one million readers and a minimum of ten million organic reads in each Arab Maghreb country. To carry out this regional project, nearly 50 professors from major universities will contribute to the independent writing of case studies.

Any North African company with an innovative program or project with a social and/or economic impact could appear in this book and benefit from international exposure aimed at raising the profile of its brand.

“The Essentials of Modern Marketing” is published by Kotler Impact & World Marketing Summit (WMS), an initiative founded by Professor Philip Kotler, the pioneer of modern marketing.

The book is aimed at a wide audience, ranging from professionals in various industries to students from varied fields such as medicine, engineering, social sciences, law and business studies, from Masters to PhD level.

It presents the fundamentals of contemporary marketing and management in a precise and methodical manner, skillfully integrating storytelling and storymaking. Approximately 400 to 600 pages, it is widely adopted as a definitive resource in academia and professional settings across the world.

For more information please contact Pr JUIDETTE +212661207329 (email protected)

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